7777 Museum of Emotions

It may not be your first instinct when entering a building to consider how it makes you feel, but architecture has always had a big impact on emotions. Different spaces are designed to make their inhabitants feel different things. As part of a series of annual architecture competitions, 7777 Museum of Emotions is using architecture as a tool to bring out different emotions.

We designed a museum that includes two separate halls that bring out contrasting emotions – one inducing negative emotions, and the other inducing positive emotions.

The design concept and thinking behind it’s all be communicated solely through the use of visuals.